Vivid hair needs extra care to help prolong that color! Frequent use of color safe products will seal and smooth the hair shaft to retain color for longer. Taking care of bleached & colored hair is so important - be sure to give your client the info that keeping their hair in the best condition will help keep their color vibrant for longer. Check out our Color Care Guide here for more info. A great option for adding value is recommending they create a conditioning mask to maintain the vibrancy of the color by adding a generous skoosh of their Semi-Permanent Hair Colour to our Rainbow Care Conditioner or Bond Restore Conditioner.